Our Group:
High Peak
Photography
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Professional Web Site Design for Business
With the audience of the Internet growing exponentially
everyday, it is getting harder
to attract your share of the market against
a growing number of competitors.
In this new world economy based on a level playing field the million dollar question is not
how to get to the same place as your competitors
but how to stand out from them.
K2 Design Group has the capabilities you will need to get your message to stand out in front of the masses.
What we can do for you:
Custom Tailored Search Engine/Directory Submissions
Top Ranking Keywords in the major search engines
Mutually Beneficial Marketing Partnerships
Affiliate Seller Programs
Electronic and Traditional Press Releases
Banner Ad Campaigns
Pay-Per-Click Traffic Management
Email Campaigns
Newsletter Promotion
Opt-In or User Requested Email
Special Event/Promotional Advertising
Contact K2 Design Group for marketing solutions that tightly integrate your traditional marketing campaigns with your online campaigns, for cohesive branding and comprehensive market saturation.
Your company may have multiple audiences that will use your website. Customers. Value added reseller
partners. Employees. Investors. We must discover what content is important to these users and provide
the writing style and navigation that makes the site useful to all audiences. This user-oriented content
discovery combined with excellent web design and implementation of HTML web template technology and
quality assurance provides a foundation that can be maintained and expanded to accommodate the
changes in your corporate operations.
Once you have built a great website, how will people know that
it exists? How will you increase traffic to it? Your website is not
a proactive marketing media but can become one if you
announce and register it effectively to Internet search
engines. A website can become an immediate failure if it is
not developed and announced correctly.
Key Point search engine services assures your website gets
developed, announced, registered, and periodically reviewed
to maximize the benefits Internet search engines can bring
you.
Key Point will help to ensure that your potential customers find
you through Internet search engines. This is accomplished by
consulting with your staff to determine the precise positioning
of the website, the inclusion of keywords, entry pages and
meta phrases and that the content supports your search
positioning. Once fully developed for announcement we
register your website with Internet search engines and
report-review monthly to maximize search results that lead
prospective customers to your website.
Nielsen NetRatings use software to monitor a panel of web surfers, a sample of about 20,000 users to
report on search engines. They analyze major search engine data to provide audience projections and
demographics to their subscribers. The data includes audience reach, audience overlap, pages viewed, and
viewing time.
Search Engine Services
Website Positioning Consulting
Key Point works with your staff to determine the 3 - 5 positions that are critical to your website and
the related keywords. These positions are important "search phrases" that probably include your
company and major product lines or services.
Announcement Development
Your website is prepared with the appropriate page titles, meta keywords, meta descriptions, page
content and special search engine entry pages for web announcement.
Website Announcements
Key Point identifies the targeted search engines and directories that are critical to your market
segment. The website is registered by Key Point and eventually "indexed" by the selected search
engines.
Website Search Engine Reports and Renewal
Key Point provides a monthly report that shows the current status of your website in the search
engines. The initial investment and follow up remedies typically take six weeks to take effect.
You will want to utilize a number of different market actions to increase your website traffic. Web
announcement is an important task but not the only one. Using traditional marketing media of space ads,
direct mail marketing, collateral and sales force marketing are extremely important. Web technology also
provides non-traditional Internet advertising, affiliate services, e-mail and electronic newsletters that are
tools for your website marketing program.
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